Amazon Price Calculator

The Amazon Price Calculator helps you find the recommended selling price for a product. You enter your product cost, desired profit margin, Amazon referral fee percentage, FBA fulfillment fee, and other costs. It then calculates the selling price you need to achieve your target profit after all fees.

We add all your costs (product cost, fulfillment, shipping, packaging, other, GST/VAT) and your desired profit (based on margin % on cost). Because Amazon’s referral fee is a percentage of the selling price, we solve: Selling Price = (Total Costs + Desired Profit) ÷ (1 − Referral Fee % ÷ 100). This gives the price at which, after paying the referral fee, you cover costs and get your target profit.

Break-even price is the minimum selling price at which you cover all costs (including Amazon referral fee) with zero profit. Below this price you make a loss. You can use it to set a floor and then add a margin to get your actual selling price.

Referral fee varies by category on Amazon India. You can find it in Seller Central under the category’s “Referral fee” in the fee schedule. Typical ranges are around 5%–20% depending on the product category. Enter the percentage that applies to your product.

If you pay or collect GST as part of your cost (e.g. on supplies or as output tax), you can add it in the optional “GST/VAT” field. This keeps your cost base accurate so the recommended price reflects your real expenses. If you’re unsure, leave it at 0 and adjust later.

In this calculator, desired profit margin is a percentage of your product cost. For example, 20% margin on a ₹500 cost means you want ₹100 profit from that product. The tool then finds the selling price (after referral fee and other costs) that gives you that profit.

Desired margin is on product cost. Expected profit margin in the results is on selling price (profit ÷ selling price). Because selling price is higher than cost, the percentage on selling price will usually be lower. Both are useful: one for target profit on cost, the other for margin on revenue.

Results are estimates based on the numbers you enter. Actual fees (e.g. FBA by size/weight) and taxes may differ. Use the output as a guide and always verify with Seller Central and your own accounts. This calculator provides estimated values only.