Amazon Price Calculator UK
Amazon Price Calculator UK
Find the right selling price for your products on Amazon.co.uk. Enter your cost, desired profit margin, and Amazon UK fees to get a recommended selling price, total costs, VAT, and break-even price.
Calculate your price
Amazon Price Calculator UK
Enter your product cost, desired profit margin, and all Amazon.co.uk fees to get the recommended selling price and full cost breakdown including VAT.
Your Results
Fill in the form and click Calculate Selling Price to see your recommended price and profit breakdown.
How it works
How Amazon Price Calculator UK Works
The calculator finds the selling price you need to achieve your desired profit after all Amazon.co.uk fees, VAT, and costs.
- Enter your costs and target margin – Add product cost, FBA fulfillment fee, storage fee, shipping, packaging, other costs, and the profit margin you want (e.g. 20% on cost).
- We account for referral fee and VAT – Amazon's referral fee and UK VAT are percentages of the selling price. The tool solves for the price so that after deducting these fees and all costs, you get your desired profit.
- Get recommended selling price – The result is the minimum selling price (before any rounding) that covers all costs, VAT, and meets your profit target on Amazon.co.uk.
- Use break-even and margin – Break-even price is the minimum price to cover costs with zero profit. Compare it with the recommended price to see your cushion and evaluate pricing strategies for the UK market.
Fee breakdown
Amazon UK Fees & VAT Explained
Understanding Amazon.co.uk's fee structure and UK VAT helps you price products competitively while maintaining profitability.
Referral Fee
Amazon.co.uk charges a referral fee as a percentage of your selling price. Rates vary by category: Electronics (8%), Home & Kitchen (15%), Clothing & Accessories (15%), Books (15%), Sports & Outdoors (15%), etc. The exact rate depends on your product category.
FBA Fulfillment Fee
Fulfillment by Amazon (FBA) fees cover picking, packing, shipping, and customer service for Amazon.co.uk orders. Fees depend on product size, weight, and category. Standard-size items typically range from £2.00–£4.50+ per unit. Oversize items cost more.
Storage Fee
Monthly storage fees are charged for products stored in Amazon UK fulfillment centers. Rates vary by season (higher during Q4) and product size. Long-term storage fees apply to items stored for 365+ days. Storage fees are typically lower during off-peak seasons.
Shipping Costs
Shipping costs depend on your fulfillment method. FBA sellers pay fulfillment fees instead of direct shipping. FBM (Fulfillment by Merchant) sellers handle their own shipping and should account for these costs, including UK domestic and international shipping if applicable.
Packaging Costs
Costs for packaging materials and handling. FBA sellers have packaging included in fulfillment fees. FBM sellers need to account for packaging costs separately in their pricing. UK packaging requirements may differ from other markets.
VAT (Value Added Tax)
UK VAT is charged at 20% on most products sold on Amazon.co.uk. If your annual turnover exceeds £85,000, you must register for VAT. VAT is typically collected from customers and remitted to HMRC. Sellers should account for VAT impact on pricing and margins.
FAQ
Amazon Price Calculator UK FAQs
Common questions about Amazon.co.uk pricing, fees, VAT, profit margins, and selling strategies.
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What is the Amazon Price Calculator UK?
The Amazon Price Calculator UK helps you find the recommended selling price for a product on Amazon.co.uk. You enter your product cost, desired profit margin, Amazon referral fee percentage, FBA fees, VAT, and other costs. It then calculates the selling price you need to achieve your target profit after all fees and VAT.
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How is the recommended selling price calculated?
We add all your costs (product cost, fulfillment, storage, shipping, packaging, other) and your desired profit (based on margin % on cost). Because Amazon's referral fee is a percentage of the selling price, we solve: Selling Price = (Total Costs + Desired Profit) ÷ (1 − Referral Fee % ÷ 100). VAT is then calculated on this selling price and added to total costs.
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What VAT rate should I use for Amazon.co.uk?
The UK standard VAT rate is 20% for most products sold on Amazon.co.uk. However, some products may have reduced rates (5%) or zero rates. If your annual turnover exceeds £85,000, you must register for VAT. Enter the applicable VAT rate in the calculator based on your product category.
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What referral fee does Amazon.co.uk charge?
Amazon.co.uk referral fees vary by category: Electronics (8%), Home & Kitchen (15%), Clothing & Accessories (15%), Books (15%), Sports & Outdoors (15%), etc. The exact rate depends on your product category. You can find your specific referral fee percentage in Amazon Seller Central under the category's fee schedule.
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What are FBA fulfillment fees for Amazon UK?
FBA (Fulfillment by Amazon) fees for Amazon.co.uk cover picking, packing, shipping, and customer service. Fees depend on product size (standard-size, oversize) and weight. Standard-size items typically range from £2.00–£4.50+ per unit. Oversize items cost more. You can find exact fees using Amazon's FBA Revenue Calculator in Seller Central.
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Do I need to be VAT-registered to sell on Amazon.co.uk?
If your annual turnover exceeds £85,000, you must register for VAT in the UK. Even if not required, VAT registration can be beneficial as you can reclaim VAT on business expenses. The calculator helps you understand VAT impact on your profitability. Always consult with a UK tax advisor for VAT registration requirements.
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What is break-even price?
Break-even price is the minimum selling price at which you cover all costs (product cost, Amazon fees, VAT, shipping, etc.) with zero profit. Below this price you make a loss. It's crucial for pricing decisions because it sets the floor for your selling price. Always price above break-even to ensure profitability.
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What is the difference between profit margin and ROI?
Desired profit margin is a percentage of your product cost (e.g., 20% margin on a £10 cost means £2 profit). Expected profit margin in the results is on selling price (profit ÷ selling price). ROI (Return on Investment) is profit as a percentage of product cost. Both metrics help evaluate pricing strategies.
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How do I find my Amazon.co.uk referral fee percentage?
You can find your referral fee percentage in Amazon Seller Central under "Fee Structure" or by checking the category listing in Seller Central. Referral fees are category-specific, so check the rate for your product's category. You can also use Amazon's Revenue Calculator to see all fees for a specific product.
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Are the calculator results accurate for all Amazon.co.uk sellers?
Results are estimates based on the numbers you enter. Actual fees (e.g., FBA by size/weight, storage by season) and VAT may differ. Use the output as a guide and always verify with Seller Central and your own accounts. This calculator provides estimated results only.